#SPIRAL HAIR TIE COMMERCIAL UPGRADE#
It’s time to make the upgrade to these eight packs of spiral hair ties. Many spiral hair ties come in multipacks, and the bigger ones can actually be quite cost effective, so consider how many ties you might want to purchase and how good a deal you’re getting per unit before clicking “add to cart.”
If you want to add a pop of color to your hair, choose a spiral tie in a fun shade or pattern. If your goal is to have your spiral tie blend in with your locks, choose one that’s closest to your hair’s color, or seek out a clear option. Remember that if your spiral tie is too large, you can always wrap it around your strands multiple times.īeyond size, you’ll also want to consider the color of the hair tie. Sizes can range from “small” or “mini” hair ties for thin, fine or short hair (or if you only want to pull back a portion of your hair) to standard ties that are a suitable option for most people to “mega,” “large,” or “extra-large” options with a bigger diameter that makes them good hair ties for thick hair. Spiral hair ties tend to wrap less tightly around your hair than other types of hairbands, making them great hair ties for preventing breakage, but it pays to make sure you buy one that’s the right size for your hair’s thickness and length, or the style that you’re planning on wearing. "I started using them when I came to China to teach English in a small city in 2012," Mariam says.If you’re tired of hair ties that result in dents, creases, and damage, it’s time to try the best spiral hair ties, which are made from ultra-smooth plastic that won’t grab or rip out your hair. Compare Arielle's experience it to Mariam's, who first discovered the hair tie while working in China. Arielle's experience of the spiral hair tie seeming to come out of nowhere is shared by lots of people in the States but, as we know from Invisibobble's history, it's also factually incorrect. "PLEASE tell me how did the spiral things get everywhere overnight?! I feel like I just suddenly saw everyone wearing one on their wrist," says Arielle, a 28-year-old working in tech and living in Brooklyn. It makes you feel like you've uncovered something new – and first. It brings the same warm and fuzzy feeling as an inside joke.
#SPIRAL HAIR TIE COMMERCIAL OFFLINE#
To the consumer, through, a trend discovered offline is far more exciting. There's no digital trail, making it frustrating for modern marketers who have precision on their mind.
Word of mouth, on the other hand, is far more elusive. As more and more women started trying the product out for themselves or talking to their friends about it, they were drawn not just to the style but to the fact that the spiral tie is comfortable and won't leave that tell-tale ponytail crease in your hair. That's why we do sampling rounds so often," Trelles-Tvede explained in a phone interview. If you look at market research from the US, still the source of getting information about new products that is most trusted is friends and family.
But while the brand's retail footprint was solid, she still looked for ways to spark peer-to-peer reviews as part of her marketing campaign: "I think, at the end of the day, it comes down to word of mouth. The product was introduced to American consumers by Sephora in 2015 and subsequent years brought more distribution in both prestige and mass stores. Before adoption, it begs the question, "does this actually work?" Invisibobble's Trelles-Tvede anticipated this with her international roll-out strategy, especially in the US market. Word of mouth especially makes sense for a utilitarian product.
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